The clock struck twelve early this year for marketers when the pandemic and the lockdown ravaged industries and markets, turning chariots of growth into pumpkins.
Well flourished sectors like tourism, airlines and restaurants are taking a huge hit this pandemic. However, COVID-19 has gotten companies in such sectors to put their thinking caps on.
Today, I’d like to discuss two organisations, which made the best out of the given tedious situation.
Eva Air:
Taiwanese Airlines ‘Eva Air’ took up the opportunity to utilise their unused aircraft during these trapped times. For Father’s Day they turned the plane into a Hello Kitty Dream Jet.
This company catered to the needs of its travel-starved population by offering an aviation experience that doesn't actually take you anywhere. Sounds confusing? The Dream Jet takes off from Taiwan’s Taipei Taoyuan Airport, circles around in the air for 3 hours, and lands back in the same airport. Since the international travel market has been suspended for more than half a year now, this experience will help to satisfy its customers' itch to travel.
If it's a clear day, passengers will be able to take in views of several Taiwan attractions like Guishan Island and the scenic Huadong coastline andother nearby islands. Besides the views, the inflight meal prepared by 3 Michelin-star Chef Motokazu Nakamura, was also another highlight of the trip.
An economy class ticket is TWD 5,288 (Rupees 13,444 approx.) Passengers could choose to upgrade their seats to business class for an additional TWD 1,000 (Rupees 2,542 appox.)
UK Government’s Scheme:
The UK economy is opening up in phases post COVID-19 lockdown. The UK Government has launched a scheme to help out the struggling restaurant industry – ‘Eat out to help out.’
This initiative offers a 50% discount, up to £10 per person, at participating restaurants during the month of August between Monday and Wednesday, typically the quietest days of the week.
Queues were being seen formed outside many restaurants and cafes all over the UK. More than 72,000 establishments have signed up to the £500 million scheme, ranging from independents to mainstream chains and Michelin-starred restaurants.
This resulted in rise of footfall by 18.9% after 6pm across the UK’s high streets, shopping centres and retail parks, according to the retail analysts, Springboard. The scheme also boosted visitor numbers between 12pm and 2pm by 9.6%
That was it for this week! Comment down below any other crazy marketing/sales tactic used during this COVID-19 time!
Dear Navya. That says so much about your awareness of present economies across globe. Such insights can be helpful with business struck down by Covid 19. They can gain insights from these case studies to revive their businesses. As we see in India is a total reverse case. Instead of cutting down prices. They have raised it. I hope n pray students like you choose such career streams that are helpful to many. This in itself will contribute to Indian economy in a major way. Good luck.
Rightly explained Navya; to survive, businesses will need to adapt and innovate. Time will tell whether or not the innovative business ideas will have staying power in their respective industries once there is a return relative normalcy.
Loved it manh 👏👏👍
Nice !! Keep it coming 🙌
Insightful & really interesting to know so much facts !