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Intellectual Property in Marketing Decoded:
'Intellectual Property' refers to all those intangible things which are created as a result of human intellect and creativity. Books,...
ishanpuranik686
Nov 20, 20203 min read


You’re Being Watched: Modus Operandi of Online Behavioural Advertising
This morning you opened a news article, and an amazing thing happened due to one visit to that website. Data from this single visit was...

Ghazal Bhootra
Oct 5, 20204 min read


Marketing, Motion Picture and Magic!
There is a certain sense of enhanced pleasure in witnessing a story that isn’t one of your own, and a sense of relatability to ones that...

Jai Gupta
Sep 9, 20203 min read


Hamlet: A Story about Procrastination
There has never been a more invigorating piece of literature in history that has captured the essence of procrastination better than...

Sankalp Sharma
Sep 2, 20203 min read

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